Just imagine! Your field teams are excited and engaged in your omnichannel plans. They were once the forgotten powerhouse of pharma promotion. But now, they rise again to become the engine of customer insights and personalisation that will truly be the difference between success and bland blah blah blah messages of same old same old.

In this session we will explore ways to engage, excite and involve your field teams in the implementation and delivery of the brand customer engagement plan. We will discuss why it is field insights that will make the difference, to help the entire brand team to personalize the communications to specific customers that really resonate.

• Why field teams are integral to success - Who do you think you are talking to?
• What do they need? Collaboration
• Hero events and touch point journeys
• Insights = personalisation
• Close the loop & leave them satisfied

Rick Hollis

Customer and Business Excellence Director

Ipsen

Omnichannel is a big topic in our industry, but today it seems that we get stuck in defining what it is, conversations on the latest tech and where we should go.

Thie focus on Strategy, Capability, Process and people is relevant, but we seem to forget that ‘execution’ is one of the biggest hurdles today in every BioPharma. That struggle to execute already happens at a very basic Multichannel level, let alone orchestrating an Omnichannel model.

This panel can bring forward interesting ideas, honest reflections and learnings from the field.

Executing Omnichannel is a key challenge for many organisations, they risk to get stuck in co-creating strategies, building capabilities and wainting for the perfect integration. Well, the best moment to start executing is yesterday, the next best moment is now.

- Why do we struggle with Omnichannel execution
- What is an execution capability
- How do you start executing: stories and learnings
- Scaling execution, is that even possible?

Moderator:

Philip Vyt

Founder

Shyfit

Panelists:

Rick Hollis

Customer and Business Excellence Director

Ipsen

Stammen Alexander

International Brand Director Inflammation RA

Alfasigma

Philippe Kirby

Global Head of Channel Engagement & Execution

MSD