Francesco Michienzi
Francesco is a seasoned leader in global business operations and strategy as a result of many years as General Manager and Global Business Director across various Regions. With extensive experience in medico-marketing activities, having evaluated over 1,200 drugs, he brings expertise in sales management, portfolio strategy, and field force effectiveness. His deep understanding of affiliates forecasting across the EU, LATAM, EMEA, and APAC regions, combined with his drive for digital transformation, makes him a valuable resource in talent attraction and retention strategies, as well as strategic partnerships
Francesco Michienzi
Global Business Operations Strategy Director, Pharma, and President of Relife
Menarini Group
Thursday 23 May
The Importance of Integrated Customer Engagement Plan
For pharma, improving the customer experience across stakeholders including patients, caregivers, healthcare providers (HCP) and payers can benefit both the healthcare ecosystem and the business outcome.
- What we have observed into the market during Covid period
- How the companies have reacted to emergency
- The new challenges and market evolution
- The role of multichannel and the need of orchestration
- How to measure results with new KPIs
- The Key of success
Francesco Michienzi
Global Business Operations Strategy Director, Pharma, and President of Relife
Menarini Group
