Industry Leaders

The 2026 Speakers

March 2027 will bring a lineup of industry leaders who are at the forefront of omnichannel HCP engagement.
‍The first release of the 2027 program will be made in the Q4 2026!

Graham Addison

Senior Director, Global Launch & Marketing Excellence

Estefanía Yagüez

Customer Excellence and Operations Director

Morgwn Shaw

Associate Director - Omnichannel Experience, Strategy, Planning & Production

Karol Wolak

Director | Global Omnichannel Excellence Lead

Ufuk Balci, Head of Business Excellence at GSK

Karolina Stroh

Associate Director OCE and Digital Excellence

Ashish Chandra Saxena

Global Capability Owner (GCO) - Customer Targeting & Engagement Planning

Paul Bridgeman, International Head Omnichannel & Engagement at Novartis

Vikram Jai Singh

Global Product Owner (Associate Director) Customer 360

Yacin Marzouki - CEO, Black belt in HCP engagement at Biondhealth

Martin Møller

Ex - Global Director, Channel Excellence

Annelise Vedel, Founding Partner & CEO at Aetheon

Testimonials

What People Say About Our Events

Trusted by industry leaders and innovators worldwide.

"Overall, I found it excellent, as I’ve said before, it’s a great size to allow enough breadth and variety, but not so huge that you get lost in ideas and case studies and discussion are too generic.
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There weren’t too many vendors, although I did feel a little hounded at some points, and I am good at fending them off usually. Vendor presentations were quite heavy, like there were a lot of them, but they were at least valuable and not too hard sell-focused. So that was ok, they actually served as quite a good barometer for what is technically possible, if not feasible or financially.
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Food was great, agenda was well rounded. Hotel was fantastic too.
I couldn’t find much to offer constructive criticism on to be honest. As I’ve said, this is one of my favorite events.
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Thank you again!"

Morgan Shaw

Associate Director - Omnichannel Experience, Strategy, Planning & Production

"It was an enriching and joyous experience to be part of the 4th Pharma Omnichannel HCP Engagement conference in Barcelona. I had so much to learn with all the interactions that happened with the esteemed guest list and also exciting when I presented my Keynote. Thankful to Ubiq events to have gotten this opportunity and being part of it."

Vikram Jai Singh

Global Product Owner (Associate Director) Customer 360

"It was a truly valuable experience attending the 4th Pharma Omnichannel HCP Engagement event. The sessions featured highly insightful discussions on customer engagement, an exceptional level of audience participation across both days, and flawless event organization. This forum serves as an excellent platform for contributing, learning, and connecting with leading experts in the field of omnichannel customer engagement. I look forward to future editions and continued collaboration."

Ashish Chandra Saxena

Global Capability Owner (GCO) - Customer Targeting & Engagement Planning

"The Pharma Omnichannel HCP Engagement Conference was a truly engaging experience alongside industry peers. The informal and dynamic environment fostered meaningful exchanges between speakers and the audience, leading to high-quality discussions and insightful presentations. The interactive group brainstorming sessions were also an highlight, further strengthening the exchange of ideas and perspectives. This is definitely an event not to be missed!"

Filena Azevedo

Global Oncology Asset Lead

"This conference is an essential destination for those looking to move beyond buzzwords and deliver measurable HCP impact, particularly through insightful strategies in areas like rare diseases. It offers a fantastic opportunity to connect with global innovators and gain the practical tools needed to lead the next era of engagement"

Karol Wolak

Director | Global Omnichannel Excellence Lead

"It was a pleasure to contribute to the 4th Pharma Omnichannel HCP Engagement Conference in Barcelona. The event provided a fantastic platform for high-quality discussions with industry experts and meaningful learnings."

Ufuk Balci

Head of Business Excelence

"We had a really collaborative conversation, and what I noticed is that we had a lot of people from pharma, from different functions within the industry. I think that’s really healthy because to get omnichannel done, it’s a truly cross-functional effort. It was reassuring to hear people facing the same challenges and how they’re tackling some of those problems. I found it a really useful bag"

Rick Hollis

Customer and Business Excellence Director

"There are a few things I really liked about the event:
First: My talk about empathy and the buyer transformation program was very well received, many thanks for that, I'm humbled by that, and it stirred up good conversations.
Second: The networking. Talking to other experts in the pharma industry is extremely valuable to me. I really like that the topic of effectiveness was discussed a couple of times by vendors but also by representatives of pharma companies, because it's not all about efficiency, it's about doing the right thing and doing it right."

Florian Gaeng

Director, Global Customer Experience Strategy

"It’s an intimate environment that fosters closer connections and gives the opportunity to actually have a proper conversation with someone."

Claude Waddington

MD, Principal Consultant, ComEx Strategy

"The 2nd Pharma Omnichannel HCP Engagement Conference was a truly insightful and collaborative experience. I especially valued the mix of strategic perspectives and practical case studies, as well as the engaging discussions with peers across the industry. The event created a fantastic platform to share ideas and learn from each other. I left inspired and with new approaches to apply in my own work."

Maria Nieves Alvarado

Associate Director, Omnichannel Marketing Excellence - International Market

"I really enjoyed hearing the different points of view from all the colleagues and the broad experience they bring. It’s very helpful for all of us working in omnichannel; dealing with customers, identifying what works best for them, understanding the main problems they face, and how they’ve been able to solve them."

Jorge Perez

Marketing Director

Ticket PRICING

Super Early Bird Available Now

Super Early Bird

€590

2 Days Full Ticket

16+ TOP Pharma Keynotes

2 x Stand up Discussions

Cocktail Night

Networking Lunches & Coffee Breaks

Exclusive App

Early Bird

€890

2 Days Full Ticket

16+ TOP Pharma Keynotes

2 x Stand up Discussions

Cocktail Night

Networking Lunches & Coffee Breaks

Exclusive App

December

€1090

2 Days Full Ticket

16+ TOP Pharma Keynotes

2 x Stand up Discussions

Cocktail Night

Networking Lunches & Coffee Breaks

Exclusive App

January

€1290

2 Days Full Ticket

16+ TOP Pharma Keynotes

2 x Stand up Discussions

Cocktail Night

Networking Lunches & Coffee Breaks

Exclusive App

February

€1590

2 Days Full Ticket

16+ TOP Pharma Keynotes

2 x Stand up Discussions

Cocktail Night

Networking Lunches & Coffee Breaks

Exclusive App

Outstanding Content

Key Topics 2026

The Journey from Multichannel To Omnichannel: Lessons Learned From a Case Study
Precision Ignited: AI-Powered Launches That Outpace Tomorrow
From Fragmented Data to AI-Powered Decisions: Building the Modern HCP Engagement Engine
KOLs, DOLs & the Future of Inbound Engagement: How Pharma Can Earn Attention in a World of Scarcity
The Generative HCP Portal: A New Paradigm for Customer Experience
Understanding the “Why”: Transforming Omnichannel Engagement in Rare Diseases
Modern Leadership 4.0: When Empathy and AI Become Team Members
Beyond the Buzzwords & Filters: Genuine Insights on Omnichannel Change
Designing an Omnichannel Product Launch in Rare Diseases: Strategy and Impact Assessment
Congress Excellence for Medical and Commercial Teams: Engagement, Analytics, and Action
Digital Twin: The Human Touch, Supercharged
Empowering Customer Engagement with Data, Insights, and End-to-End Technology
From Knock-Knock to Click-Click: How RepTwins Are Rewriting Pharma Engagement
From Automation to Strategic Partnership: AI Agents Orchestrating Omnichannel Engagement
From Dashboards To Decision-Making: Empowering Teams With Actionable Analytics

5th

PHARMA OMNICHANNELHCP EngagementCONFERENCE

ABOUT THIS EVENT

Next-Generation Omnichannel: Elevating The HCP Experience

Where

When

Industry Leaders

The 2026 Speakers

Graham Addison

Estefanía Yagüez

Morgwn Shaw

Karol Wolak

Ufuk Balci

Karolina Stroh

Ashish Chandra Saxena

Vikram Jai Singh

Yacin Marzouki

Madelene Borgvall

Nico Renner

Filena Azevedo

Martin Møller

Annelise Vedel

Chris Kubby

Varun Hasija

Javier M Floren

Pierre Metrailler

Nicholas Rosen

Philip Vyt

Testimonials

What People Say About Our Events

Ticket PRICING

Super Early Bird Available Now

Outstanding Content

Key Topics 2026

The Journey from Multichannel To Omnichannel: Lessons Learned From a Case Study

Precision Ignited: AI-Powered Launches That Outpace Tomorrow

From Fragmented Data to AI-Powered Decisions: Building the Modern HCP Engagement Engine

KOLs, DOLs & the Future of Inbound Engagement: How Pharma Can Earn Attention in a World of Scarcity

The Generative HCP Portal: A New Paradigm for Customer Experience

Understanding the “Why”: Transforming Omnichannel Engagement in Rare Diseases

Modern Leadership 4.0: When Empathy and AI Become Team Members

Beyond the Buzzwords & Filters: Genuine Insights on Omnichannel Change

Designing an Omnichannel Product Launch in Rare Diseases: Strategy and Impact Assessment

Congress Excellence for Medical and Commercial Teams: Engagement, Analytics, and Action

Digital Twin: The Human Touch, Supercharged

Empowering Customer Engagement with Data, Insights, and End-to-End Technology

From Knock-Knock to Click-Click: How RepTwins Are Rewriting Pharma Engagement

From Automation to Strategic Partnership: AI Agents Orchestrating Omnichannel Engagement

From Dashboards To Decision-Making: Empowering Teams With Actionable Analytics

Industry innovators

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PHARMA
OMNICHANNEL
HCP EngagementCONFERENCE

Pharma
Leaders

Vibrant
Barcelona

Perfect Networking
Environment

Panels &
Roundtables

Cocktail
Reception

Exclusive
Networking App