5th

PHARMA
OMNICHANNEL
HCP Engagement CONFERENCE

10-11 March 2027
register nowBook Your hotel
5th
Edition
16+
Top pharma keynotes
80+
Participants
2
Group stand-up discussions
1
Cocktail night
1
Dedicated conference app
2
Days in Barcelona
A

ABOUT THIS EVENT

Next-Generation Omnichannel: Elevating The HCP Experience

Join us at the 5th Pharma Omnichannel HCP Engagement Conference in Barcelona on 10 and 11 March 2027, organised by UBIQ Events. This flagship event brings together top pharma leaders and thought innovators to exchange expertise and share real-world case studies on advancing omnichannel engagement with healthcare professionals (HCPs). Over two dynamic days, the conference will explore the most pressing challenges and opportunities in pharma omnichannel marketing, with a sharp focus on four themes:

01
Journey Orchestration & FieldTransformation
02
HCP Voice, Experience & Proof OfImpact
03
Agentic AI, Data Foundations &CRM Decisions
04
EU AI Act, Consent & CompliantEngagement

Learn and network with senior pharmaceutical leaders through interactive stand-up discussions, an exclusive networking app, cocktail reception, hosted lunches and coffee breaks.

Industry Leaders on Stage

Speakers from the 2026 Edition

March 2027 will bring a lineup of industry leaders who are at the forefront of omnichannel HCP engagement.
‍The first release of the 2027 program will be made in the Q4 2026!

Graham Addison, Senior Director, Global Launch & Marketing Excellence at AstraZeneca

Graham Addison

Senior Director, Global Launch & Marketing Excellence

Logo of Pharma Company AstraZeneca
Estefania Yaguez, Customer Excellence and Operations Director at Biogen

Estefanía Yagüez

Customer Excellence and Operations Director

Logo of Pharma Company Biogen
Morgwn Shaw, Associate Director - Omnichannel Experience at BMS

Morgwn Shaw

Associate Director - Omnichannel Experience, Strategy, Planning & Production

Logo of Pharma Company BMS
Karol Wolak, Director  Global Omnichannel Excellence Lead at Merck

Karol Wolak

Director | Global Omnichannel Excellence Lead

Logo of Pharma Company Merck
Ufuk Balci, Head of Business Excellence at GSK

Ufuk Balci

Head of Business Excellence

Logo of Pharma Company GSK
Karolina Stroh, Associate Director OCE and Digital Excellence at Takeda

Karolina Stroh

Associate Director OCE and Digital Excellence

Logo of Pharma Company Takeda
Ashish Chandra Saxena, Global Capability Owner (GCO)- Customer Targeting & Engagement Planning at Boehringer Ingelheim

Ashish Chandra Saxena

Global Capability Owner (GCO) - Customer Targeting & Engagement Planning

Logo of Pharma Company Boehringer Ingelheim
Paul Bridgeman, International Head Omnichannel & Engagement at Novartis

Vikram Jai Singh

Global Product Owner (Associate Director) Customer 360

Logo of Pharma Company Sanofi

Testimonials

What People Say About Our Events

Trusted by industry leaders and innovators worldwide.
"Overall, I found it excellent, as I’ve said before, it’s a great size to allow enough breadth and variety, but not so huge that you get lost in ideas and case studies and discussion are too generic.
‍
There weren’t too many vendors, although I did feel a little hounded at some points, and I am good at fending them off usually. Vendor presentations were quite heavy, like there were a lot of them, but they were at least valuable and not too hard sell-focused. So that was ok, they actually served as quite a good barometer for what is technically possible, if not feasible or financially.
‍
Food was great, agenda was well rounded. Hotel was fantastic too.
I couldn’t find much to offer constructive criticism on to be honest. As I’ve said, this is one of my favorite events.
‍
Thank you again!"
Morgan Shaw
Associate Director - Omnichannel Experience, Strategy, Planning & Production
Logo of Pharma Company Bristol Meyers Squibb
"It was an enriching and joyous experience to be part of the 4th Pharma Omnichannel HCP Engagement conference in Barcelona. I had so much to learn with all the interactions that happened with the esteemed guest list and also exciting when I presented my Keynote. Thankful to Ubiq events to have gotten this opportunity and being part of it."
Vikram Jai Singh
Global Product Owner (Associate Director) Customer 360
Logo of Pharma Company Sanofi
"It was a truly valuable experience attending the 4th Pharma Omnichannel HCP Engagement event. The sessions featured highly insightful discussions on customer engagement, an exceptional level of audience participation across both days, and flawless event organization. This forum serves as an excellent platform for contributing, learning, and connecting with leading experts in the field of omnichannel customer engagement. I look forward to future editions and continued collaboration."
Ashish Chandra Saxena
Global Capability Owner (GCO) - Customer Targeting & Engagement Planning
Logo of Pharma Company Boehringer Ingelheim
"The Pharma Omnichannel HCP Engagement Conference was a truly engaging experience alongside industry peers. The informal and dynamic environment fostered meaningful exchanges between speakers and the audience, leading to high-quality discussions and insightful presentations. The interactive group brainstorming sessions were also an highlight, further strengthening the exchange of ideas and perspectives. This is definitely an event not to be missed!"
Filena Azevedo
Global Oncology Asset Lead
Logo of Pharma Company Servier
"This conference is an essential destination for those looking to move beyond buzzwords and deliver measurable HCP impact, particularly through insightful strategies in areas like rare diseases. It offers a fantastic opportunity to connect with global innovators and gain the practical tools needed to lead the next era of engagement"
Karol Wolak
Director | Global Omnichannel Excellence Lead
Logo of Pharma Company Merck Group
"It was a pleasure to contribute to the 4th Pharma Omnichannel HCP Engagement Conference in Barcelona. The event provided a fantastic platform for high-quality discussions with industry experts and meaningful learnings."
Ufuk Balci
Head of Business Excelence
Logo of Pharma Company GSK
"We had a really collaborative conversation, and what I noticed is that we had a lot of people from pharma, from different functions within the industry. I think that’s really healthy because to get omnichannel done, it’s a truly cross-functional effort. It was reassuring to hear people facing the same challenges and how they’re tackling some of those problems. I found it a really useful bag"
Rick Hollis, Customer and Business Excellence Director at Ipsen
Rick Hollis
Customer and Business Excellence Director
Logo of Pharma Company Ipsen
"There are a few things I really liked about the event:
First: My talk about empathy and the buyer transformation program was very well received, many thanks for that, I'm humbled by that, and it stirred up good conversations.
Second: The networking. Talking to other experts in the pharma industry is extremely valuable to me. I really like that the topic of effectiveness was discussed a couple of times by vendors but also by representatives of pharma companies, because it's not all about efficiency, it's about doing the right thing and doing it right."
Florian Gaeng, Director, Global Customer Experience Strategy at Bayer
Florian Gaeng
Director, Global Customer Experience Strategy
Bayer Logo
"It’s an intimate environment that fosters closer connections and gives the opportunity to actually have a proper conversation with someone."
Claude Waddington, The Palindromic
Claude Waddington
MD, Principal Consultant, ComEx Strategy
The Palindromic Logo
"The 2nd Pharma Omnichannel HCP Engagement Conference was a truly insightful and collaborative experience. I especially valued the mix of strategic perspectives and practical case studies, as well as the engaging discussions with peers across the industry. The event created a fantastic platform to share ideas and learn from each other. I left inspired and with new approaches to apply in my own work."
Maria Nieves Alvarado, Astellas
Maria Nieves Alvarado
Associate Director, Omnichannel Marketing Excellence - International Market
Astellas Logo
"I really enjoyed hearing the different points of view from all the colleagues and the broad experience they bring. It’s very helpful for all of us working in omnichannel; dealing with customers, identifying what works best for them, understanding the main problems they face, and how they’ve been able to solve them."
Jorge Perez, Marketing Director at Daiichi Sankyo
Jorge Perez
Marketing Director
Logo Daiichi Sankyo
Ticket Pricing

Save your seat for 2027

Prices rise as the conference gets closer. Lock in the Early Bird rate and save up to 700€.

Current rate
Valid until 30 November 2026
Early Bird ticket
€890
€1,590
Save €700
Full access to both conference days, 10 to 11 March 2027
16+ top pharma keynotes
2 group stand-up discussions
Cocktail night
Networking lunches and coffee breaks
Dedicated conference app
Admit one
5th Pharma Omnichannel HCP Engagement
10 to 11 March 2027
Hotel Catalonia Plaza Catalunya
Barcelona, Spain
Price timeline
Super Early Bird
€590
Closed
Early Bird
€890
Until 30 Nov
December
€1,090
From 1 Dec
January
€1,290
From 1 Jan
February
€1,590
From 1 Feb
Outstanding Content

Key topics from the 2026 edition

A taste of the conversations on stage in Barcelona. The first release of the 2027 program will be made in Q4 2026.

15
Key topics
View the program
01
The Journey from Multichannel to Omnichannel: Lessons Learned from a Case Study
02
Precision Ignited: AI-Powered Launches That Outpace Tomorrow
03
From Fragmented Data to AI-Powered Decisions: Building the Modern HCP Engagement Engine
04
KOLs, DOLs and the Future of Inbound Engagement: How Pharma Can Earn Attention in a World of Scarcity
05
The Generative HCP Portal: A New Paradigm for Customer Experience
06
Understanding the “Why”: Transforming Omnichannel Engagement in Rare Diseases
07
Modern Leadership 4.0: When Empathy and AI Become Team Members
08
Beyond the Buzzwords and Filters: Genuine Insights on Omnichannel Change
09
Designing an Omnichannel Product Launch in Rare Diseases: Strategy and Impact Assessment
10
Congress Excellence for Medical and Commercial Teams: Engagement, Analytics and Action
11
Digital Twin: The Human Touch, Supercharged
12
Empowering Customer Engagement with Data, Insights and End-to-End Technology
13
From Knock-Knock to Click-Click: How RepTwins Are Rewriting Pharma Engagement
14
From Automation to Strategic Partnership: AI Agents Orchestrating Omnichannel Engagement
15
From Dashboards to Decision-Making: Empowering Teams with Actionable Analytics
Industry Innovators

Sponsors & Partners

The companies powering next-generation HCP engagement, with our Platinum sponsor front and centre.

Platinum sponsor
Visit Doceree

Put your brand in front of 100+ pharma decision makers

Platinum, Gold and Silver packages with speaking slots, exhibition space and branded moments across both days.

Become a sponsor
Ready to join us in Barcelona?
10-11 March 2027 · Hotel Catalonia Plaza Catalunya · Early bird until 30 November
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