4th

PHARMA
OMNICHANNEL
HCP EngagementCONFERENCE

10-11 March 2026
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ABOUT THIS EVENT

Next-Generation Omnichannel: Elevating The HCP Experience

Join us at The 4th Pharma Omnichannel HCP Engagement Conference in Barcelona on March 10 & 11, organized By UBIQ Events.
This flagship event brings together Top Pharma leaders and thought innovators to exchange expertise and share real-world case studies on advancing omnichannel engagement with healthcare professionals (HCPs).

Over two dynamic days, the conference will explore the most pressing challenges and opportunities in pharma omnichannel marketing, with a sharp focus on:
1 - Omnichannel & HCP Engagement Strategies
2 - Customer Experience, HCP Preferences & KPI's
3 -AI, Data, Technology & Platforms
4 - Ethics, Privacy & Regulation

Join us to Learn and Network With Senior Pharmaceutical Leaders Through Interactive Stand-Up Discussions, An Exclusive Networking App, Cocktail Reception, Hosted Lunches, And Coffee Breaks.

When

Tuesday to WednesdayMarch 10 to 11, 2026

Speaker at the conference stage
Aerial view of Barcelona

Industry Leaders

The Speakers

March 2026 will bring a lineup of industry leaders who are at the forefront of omnichannel HCP engagement. Discover the insights and experiences these leaders bring as they share their visions on the future of healthcare communication, the impact of emerging technologies, and strategies for effective omnichannel implementation.
More speakers will be confirmed on the next days!

Graham Addison, Senior Director, Global Launch & Marketing Excellence at AstraZeneca
Graham Addison

Senior Director, Global Launch & Marketing Excellence

Logo of Pharma Company AstraZeneca
Estefania Yaguez, Customer Excellence and Operations Director at Biogen
Estefanía Yagüez

Customer Excellence and Operations Director

Logo of Pharma Company Biogen
Morgwn Shaw, Associate Director - Omnichannel Experience at BMS
Morgwn Shaw

Associate Director - Omnichannel Experience, Strategy, Planning & Production

Logo of Pharma Company BMS
Karol Wolak, Director  Global Omnichannel Excellence Lead at Merck
Karol Wolak

Director | Global Omnichannel Excellence Lead

Logo of Pharma Company Merck
Ufuk Balci, Head of Business Excellence at GSK
Ufuk Balci

Head of Business Excellence

Logo of Pharma Company GSK
Karolina Stroh, Associate Director OCE and Digital Excellence at Takeda
Karolina Stroh

Associate Director OCE and Digital Excellence

Logo of Pharma Company Takeda
Ashish Chandra Saxena, Global Capability Owner (GCO)- Customer Targeting & Engagement Planning at Boehringer Ingelheim
Ashish Chandra Saxena

Global Capability Owner (GCO) - Customer Targeting & Engagement Planning

Logo of Pharma Company Boehringer Ingelheim
Paul Bridgeman, International Head Omnichannel & Engagement at Novartis
Vikram Jai Singh

Global Product Owner (Associate Director) Customer 360

Logo of Pharma Company Sanofi
Yacin Marzouki - CEO, Black belt in HCP engagement at Biondhealth
Yacin Marzouki

CEO, Black belt in HCP engagement

Logo of BIONDhealth
Madelene Borgvall, Associate Director, Global Brand Lead at Sobi
Madelene Borgvall

Associate Director, Global Brand Lead

Logo of Pharma Company Sobi
Nico Renner, Product Manager  Oncology  Switzerland at BeOne Medicines
Nico Renner

Product Manager Oncology  Switzerland

Logo of Pharma Company BeOne Medicines
Filena Azevedo, Global Oncology Asset Lead at Servier
Filena Azevedo

Global Oncology Asset Lead

Logo of Servier
Filena Azevedo, Global Oncology Asset Lead at Servier
Martin Møller

Ex - Global Director, Channel Excellence

Logo of Pharmaceutical Company Novo Nordisk
Annelise Vedel, Founding Partner & CEO at Aetheon
Annelise Vedel

Founding Partner & CEO

Logo of Aetheon Consulting
Varun Hasija

VP Product & Innovation at Doceree

Logo of Doceree
Filena Azevedo, Global Oncology Asset Lead at Servier
Javier M Floren

CEO & Founder

Logo of 3DforScience
Nicholas Rosen, CEO at Exaris Solutions
Nicholas Rosen

Founder & CEO

Logo of Exaris Solutions
Philip Vyt, Founder at Shift
Philip Vyt

Founder at Shyft

Logo of Shyft

Ticket PRICING

Save Your Seat Today

Early Bird
€990
2 Days Full Ticket
16+ TOP Pharma Keynotes
2 x Stand up Discussions
Cocktail Night
Networking Lunches & Coffee Breaks
Exclusive App
December
€1190
2 Days Full Ticket
16+ TOP Pharma Keynotes
2 x Stand up Discussions
Cocktail Night
Networking Lunches & Coffee Breaks
Exclusive App
January
€1390
2 Days Full Ticket
16+ TOP Pharma Keynotes
2 x Stand up Discussions
Cocktail Night
Networking Lunches & Coffee Breaks
Exclusive App
February
€1590
2 Days Full Ticket
16+ TOP Pharma Keynotes
2 x Stand up Discussions
Cocktail Night
Networking Lunches & Coffee Breaks
Exclusive App
Outstanding Content

Key Topics

  • The Journey from Multichannel To Omnichannel: Lessons Learned From a Case Study
  • Precision Ignited: AI-Powered Launches That Outpace Tomorrow
  • From Fragmented Data to AI-Powered Decisions: Building the Modern HCP Engagement Engine
  • KOLs, DOLs & the Future of Inbound Engagement: How Pharma Can Earn Attention in a World of Scarcity
  • The Generative HCP Portal: A New Paradigm for Customer Experience
  • Understanding the “Why”: Transforming Omnichannel Engagement in Rare Diseases
  • Modern Leadership 4.0: When Empathy and AI Become Team Members
  • Beyond the Buzzwords & Filters: Genuine Insights on Omnichannel Change
  • Designing an Omnichannel Product Launch in Rare Diseases: Strategy and Impact Assessment
  • Congress Excellence for Medical and Commercial Teams: Engagement, Analytics, and Action
  • Digital Twin: The Human Touch, Supercharged
  • Empowering Customer Engagement with Data, Insights, and End-to-End Technology
  • From Knock-Knock to Click-Click: How  RepTwins Are Rewriting Pharma Engagement
  • From Automation to Strategic Partnership: AI Agents Orchestrating Omnichannel Engagement
  • From Dashboards To Decision-Making: Empowering Teams With Actionable Analytics

Testimonials

What People Say About Our Events

Trusted by industry leaders and innovators worldwide.
"Overall, I found it excellent, as I’ve said before, it’s a great size to allow enough breadth and variety, but not so huge that you get lost in ideas and case studies and discussion are too generic.

There weren’t too many vendors, although I did feel a little hounded at some points, and I am good at fending them off usually. Vendor presentations were quite heavy, like there were a lot of them, but they were at least valuable and not too hard sell-focused. So that was ok, they actually served as quite a good barometer for what is technically possible, if not feasible or financially.

Food was great, agenda was well rounded. Hotel was fantastic too.
I couldn’t find much to offer constructive criticism on to be honest. As I’ve said, this is one of my favorite events.

Thank you again!"
Morgan Shaw
Associate Director - Omnichannel Experience, Strategy, Planning & Production
Logo of Pharma Company Bristol Meyers Squibb
"It was an enriching and joyous experience to be part of the 4th Pharma Omnichannel HCP Engagement conference in Barcelona. I had so much to learn with all the interactions that happened with the esteemed guest list and also exciting when I presented my Keynote. Thankful to Ubiq events to have gotten this opportunity and being part of it."
Vikram Jai Singh
Global Product Owner (Associate Director) Customer 360
Logo of Pharma Company Sanofi
"The Pharma Omnichannel HCP Engagement Conference was a truly engaging experience alongside industry peers. The informal and dynamic environment fostered meaningful exchanges between speakers and the audience, leading to high-quality discussions and insightful presentations. The interactive group brainstorming sessions were also an highlight, further strengthening the exchange of ideas and perspectives. This is definitely an event not to be missed!"
Filena Azevedo
Global Oncology Asset Lead
Logo of Pharma Company Servier
"It was a pleasure to contribute to the 4th Pharma Omnichannel HCP Engagement Conference in Barcelona. The event provided a fantastic platform for high-quality discussions with industry experts and meaningful learnings."
Ufuk Balci
Head of Business Excelence
Logo of Pharma Company GSK
"We had a really collaborative conversation, and what I noticed is that we had a lot of people from pharma, from different functions within the industry. I think that’s really healthy because to get omnichannel done, it’s a truly cross-functional effort. It was reassuring to hear people facing the same challenges and how they’re tackling some of those problems. I found it a really useful bag"
Rick Hollis, Customer and Business Excellence Director at Ipsen
Rick Hollis
Customer and Business Excellence Director
Logo of Pharma Company Ipsen
"There are a few things I really liked about the event:
First: My talk about empathy and the buyer transformation program was very well received, many thanks for that, I'm humbled by that, and it stirred up good conversations.
Second: The networking. Talking to other experts in the pharma industry is extremely valuable to me. I really like that the topic of effectiveness was discussed a couple of times by vendors but also by representatives of pharma companies, because it's not all about efficiency, it's about doing the right thing and doing it right."
Florian Gaeng, Director, Global Customer Experience Strategy at Bayer
Florian Gaeng
Director, Global Customer Experience Strategy
Bayer Logo
"It’s an intimate environment that fosters closer connections and gives the opportunity to actually have a proper conversation with someone."
Claude Waddington, The Palindromic
Claude Waddington
MD, Principal Consultant, ComEx Strategy
The Palindromic Logo
"The 2nd Pharma Omnichannel HCP Engagement Conference was a truly insightful and collaborative experience. I especially valued the mix of strategic perspectives and practical case studies, as well as the engaging discussions with peers across the industry. The event created a fantastic platform to share ideas and learn from each other. I left inspired and with new approaches to apply in my own work."
Maria Nieves Alvarado, Astellas
Maria Nieves Alvarado
Associate Director, Omnichannel Marketing Excellence - International Market
Astellas Logo
"I really enjoyed hearing the different points of view from all the colleagues and the broad experience they bring. It’s very helpful for all of us working in omnichannel; dealing with customers, identifying what works best for them, understanding the main problems they face, and how they’ve been able to solve them."
Jorge Perez, Marketing Director at Daiichi Sankyo
Jorge Perez
Marketing Director
Logo Daiichi Sankyo

Industry innovators

Platinum Sponsor

Logo of Service provider MyMa

Gold Sponsors

Logo of Service provider MyMaLogo of Service provider MyMa

Silver Sponsor

Logo of Service provider Exaris Solutions

Valuable Partners

Logo of Service Provider The PalindromicLogo of Service provider MyMaLogo of Service Provider Sciencepod
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