Welcome to the 2nd Pharma Omnichannel HCP Engagement Conference, in Lisbon on May 23 and 24, 2024. Immerse yourself in two days of interactive roundtables, a vibrant panel discussion, and enlightening keynote speeches delivered by top experts in the field. Explore diverse topics such as “How to Leverage AI and Your HCP 360 Degree Data to Enhance the HCP Journey”, “The Bayer CX Transformation Program”, “Cross-Departmental Synergies”, “Implementing Omnichannel HCP Engagement Strategies Across Global Markets”, “Leveraging AI Technology in Customer Engagement”, “Leveraging Digital and Precision Analytics”, “The HCP Portal as the Center of the Experience” “Unlocking Customer Data” “Executing Omnichannel – A Practical Guideline”, “Harnessing the Power of Generative AI and Data Insights”, “Digital Transformation in Pharma” and more.
Join us in the picturesque city of Lisbon during its finest month, where we are committed to delivering an exceptional conference experience that will undoubtedly be among the best you’ve ever attended!
In addition to more than 20 lectures, 2 round tables, 1 panel discussion, sponsor stands and presentations, lunches and coffee breaks, we will have outstanding networking opportunities.
Director Commercial Operations, Gilead
Leveraging 15 years of rich experience in brand commercialization, digital development, and medical affairs in innovative pharmaceutical companies; in 2020, amid the COVID-19 pandemic, I stepped into the role of Commercial Operations Director at Gilead BeLux. This newly created position encompasses a broad scope across all therapeutic areas, ranging from digital and analytic transformation to commercial excellence and trade operations.
In this role, my focus is on translating global and local initiatives into actionable results, advancing our affiliate’s efficiency and competitiveness. Collaborative teamwork, problem-solving attitude, and influential leadership are key skills in steering change.
Rodolphe Janssens
Director Commercial Operations
Gilead
Director, CX & Service Design, Bayer
Florian grew up in a small town in southern Germanys blackforest area known for luxury kitchens, high tech cars and grim fairy tales.
He has 20+ years’ experience in helping companies change into customer-obsessed organizations by building new capabilities and culture.
It`s his passion to create digital products & services desirable for people to use, feasible to build and viable for businesses to bring to a market.
At Bayer Florian is responsible for equipping the organization with the right tools, collaboration models and mindset to drive business outcomes through a strong customer focus.
He holds a diploma in psychology and information engineering and researched conversational interfaces at the Fraunhofer Institute of Labor Economics and Organization
Before joining Bayer, he held executive roles in CX & innovation consulting consultancies and worked as a freelance UX researcher for start-ups.
Florian Gäng
Director, CX & Service Design
Bayer
Global Director, Digital Engagement Strategy, Engagement Analytics & CX, Novo Nordisk
Martin is a seasoned digital customer-focused leader with a track record of leading high performance teams to driving impactful change and transformation across large organizations.
He is has extensive experience within digital transformation, enabling omnichannel engagement and CX – always liked to commercial outcomes.
Solution-oriented, focused on continuous improvement through small and large improvements, innovations and new ways of working.
He’s a strategic founded and able to build visions, but he is also deeply linked to operations and thereby ensure that the direction that set, is possible to execute – and benefits receiving teams.
During his career Martin has held senior positions in global companies such as Pfizer, Novo Nordisk and VELUX.
Martin Møller
Global Director Digital Engagement Strategy, Engagement Analytics & CX
Novo Nordisk
Global Head of Channel Engagement & Execution, MSD
Philippe Kirby is currently the Global Head of Channel Engagement & Activation at MSD International GmBH in Switzerland. He is globally responsible for the design, deployment & evolution of the digital side of MSD's Omni-channel Capabilities (e.g. Marketing Automation, Commercial Portals, Virtual Events…) and the integration of these capabilities with customer facing capabilities to enable Omni-channel Campaigns and Next Best Engagement.
Philippe has been working for MSD for 27 years, mainly in a variety of technology driven roles, with the last 12 years focused on omni-channel commercial capabilities. In the first few years, Philippe was co-leading the design of the EUCAN region's Customer Engagement strategy. As part of that transformation he has led the harmonization of marketing processes and related measures & KPIs, the deployment of standard CRM/CLM capabilities, been actively involved in the revamping and deployment of MSD's customer portals and then integrating these capabilities to enable Omni-channel engagements in 20+ European markets. Then, in the last 7 years, Philippe has moved into a global role focused on the design and implementation of a global Omni-channel blueprint and the deployment of advanced digital customer engagement capabilities, such as Marketing Automation, Customer Data Platforms and Automated Tagging, in MSD’s top 50 markets.
Prior to that Philippe was an international program manager in FMCG businesses at Seagrams Wine & Spirits and Duracell.
Philippe holds a bachelors in Electrical Engineering from the Renton Institute of Technology, WA, USA and a bachelors in Computer Science from the CNAM institute, Angers, France.
On a personal note, Philippe is bilingual in French & English, is a basketball club president & an oenophile, is married & has 3 children and lives in Lucerne, Switzerland.
Philippe Kirby
Global Head of Channel Engagement & Execution
MSD
Executive Director and Global Head of Marketing Dermatology, Boehringer Ingelheim
My professional endeavors over the past two decades have been to help organizations breakthrough the mundane and lay the groundwork for their transformation. My experiences range from Academic research into cracking nature’s code of deadly pathogens to Containment of deadly outbreaks in the Public Health space to presently as Global Head of Marketing for Dermatology at Boehringer Ingelheim bringing breakthroughs to patients who suffer from rare diseases. I hold a Doctorate in Infectious Diseases from McMaster University, a Masters in Laboratory Medicine and an MBA in Global Healthcare from the University of Toronto.
Associate Director, Omnichannel Marketing Excellence, Astellas
Learn from Maria Nieves Alvarado, Associate Director, Omnichannel Marketing Excellence from Astellas, presenting at the 2nd Pharma Omnichannel HCP Engagement Conference on 23 & 24 May 2024.
Customer and Business Excellence Director, Ipsen
Learn from Rick Hollis, Customer and Business Excellence Director at Ipsen, presenting at the 2nd Pharma Omnichannel HCP Engagement Conference on 23 & 24 May 2024.
Corporate Director Digital Business, Operational Excellence & Customer Experience, Ferrer
Currently leading AI-Data- Digital strategy for Commercial Operations as Corporate Director in Ferrer International. Promoting Health Disruptive Innovation and new business models among more than 100 Afilliates&Partners.
Contributing to make the most of digital health generating a positive impact on society.
More than 20 years as a prominent entrepreneur, Sergio is an expert in innovation and digital transformation, recognized as one of the foremost voices in the field of Innovation and Digital Transformation.
Additionally, Sergio is an active Business Angel investing in diverse startups.
With a background in Industrial Engineering, He completed the Executive Program for Growing Companies at Stanford University in California and holds a diploma from the Entrepreneurship Center at MIT (Massachusetts Institute of Technology).
Learn from Sergio Cortes Abad, Corporate Director Digital Business, Operational Excellence & Customer Experience at Ferrer, presenting at the 2nd Pharma Omnichannel HCP Engagement Conference on 23 & 24 May 2024.
Head of IT Commercial EU & International Markets, UCB
Learn from Estelle Dierckx, Head of IT Commercial EU & International Markets at UCB, presenting at the 2nd Pharma Omnichannel HCP Engagement Conference on 23 & 24 May 2024.
EX Vice President Strategic Projects, Novo Nordisk
Learn from Mathieu Gilbert, EX Vice President Strategic Projects from Novo Nordisk, presenting at the 2nd Pharma Omnichannel HCP Engagement Conference on 23 & 24 May 2024.
Mathieu Gilbert
EX Vice President Strategic Projects
Novo Nordisk
Global Business Operations Strategy Director, Pharma, and President of Relife, Menarini Group
Learn from Francesco Michienzi - Global Business Operations Strategy Director, Pharma, and President of Relife at Menarini Group, presenting at the 2nd Pharma Omnichannel HCP Engagement Conference on 23 & 24 May 2024.
EU Costumer Omnichannel Director, ViiV Healhcare
Hugo Barbosa
EU Costumer Omnichannel Director
ViiV Healhcare
Associate Director, Omnichannel Strategy, Germany, Bristol Myers Squibb
Morgwn is an established digital leader with extensive experience in technology, strategy, marketing, branding and communications. He has a deep and genuine passion for all aspects of technology, marketing and communications. His current Digital and Business Transformation and Customer Experience focus has evolved from more than a decade driving digital evolution, adoption and innovation for a range of brands and industries in the UK, Europe, Australia and Asia Pacific. This has ensured his rampant enthusiasm for the latest tech and trends is tempered by a sound, rational understanding of business realities and applied innovation.
Morgwn Shaw
Associate Director, Omnichannel Strategy, Germany Bristol Myers Squibb
Head of RSV Franchise @Vaccines Germany, Sanofi
Christian heads the RSV Franchise in Vaccines for Germany, Austria and is responsible for the (digital) marketing and commercialization activities. Prior to this position, Christian was leading the Go-to-Market Transformation for GenMed in Germany Switzerland and Austria (GSA) since 2021. He has expertise in Digital Transformation including AI & Analytics and Agile which he gained in commercial and non-commercial functions.
Christian joined Sanofi Business Services in 2017 driving the transformation roadmap and establishing a global Center of Excellence for Intelligent Automation and Process mining. Before joining Sanofi, he worked in management consulting focusing on finance transformations, PMI and CFO strategy.
Christian studied in Germany and in the US holding a master’s degree in business administration. He gained further expertise in Digital Transformation through executive education programs at Stanford, IMD and INSEAD.
Christian Woeckel
Head of RSV Franchise Vaccines Germany
Sanofi
Marketing Director, Daiichi-Sankyo
15+ years’ experience in several industries across different countries leading and developing high performing teams in Marketing, Sales, and Innovation to identify opportunities and achieve them.
M. Eng. by Universidad de Zaragoza and IESE MBA, with Academic Stays at TU München, MIT Sloan and HBS. Jorge studied, and worked in Spanish-, German and English speaking environments.
His goal is to help people and organizations to grow by learning, connecting, exploring new solutions and leading transformation for unleashing our full potential and generating a positive impact around us.
Jorge Pérez
Marketing Director
Daiichi-Sankyo
Head of Oncology, Novartis
Learn from Daniel Viriato, Head of Oncology at Novartis, presenting at the 2nd Pharma Omnichannel HCP Engagement Conference on 23 & 24 May 2024.
International Brand Director Inflammation RA, Alfasigma
Experienced Sales and Marketing Manager with proven people management skills and a demonstrated successful
history of working in the pharmaceuticals and medical devices industry. Strong track record in benchmark product
launches, marketing strategy development, translation into tactical planning, sales and people management in
high performing teams.
Specific areas of expertise in wound closure devices, hematology, oncology, infectious disease, CNS Mood
Disorders and immunology.
Geographical experience in local Benelux and regional EMEA markets.
Stammen Alexander
International Brand Director Inflammation RA Alfasigma
Founder, Shyft
Philip Vyt
Founder
Shyft
Founder, Everybody Eats
Learn from Spencer Wilcox, Founder of Everybody Eats speaking at the 2nd Pharma Omnichannel HCP Engagement Conference on 23 & 24 May 2024.
Spencer Wilcox
Founder
Everybody Eats
Co-Founder & CEO, Viseven
Learn from Nataliya Andreychuk, CEO at Viseven, speaking at the 2nd Pharma Omnichannel HCP Engagement Conference on 23 & 24 May 2024.
Nataliya Andreychuk
Co-Founder & CEO
Viseven
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