Christian Wöckel
Christian heads the RSV Franchise in Vaccines for Germany, Austria and is responsible for the (digital) marketing and commercialization activities. Prior to this position, Christian was leading the Go-to-Market Transformation for GenMed in Germany Switzerland and Austria (GSA) since 2021. He has expertise in Digital Transformation including AI & Analytics and Agile which he gained in commercial and non-commercial functions.
Christian joined Sanofi Business Services in 2017 driving the transformation roadmap and establishing a global Center of Excellence for Intelligent Automation and Process mining. Before joining Sanofi, he worked in management consulting focusing on finance transformations, PMI and CFO strategy.
Christian studied in Germany and in the US holding a master’s degree in business administration. He gained further expertise in Digital Transformation through executive education programs at Stanford, IMD and INSEAD.
Christian Woeckel
Head of RSV Franchise Vaccines Germany
Sanofi
Friday 24 May
Panel Discussion: Master Pre & Early-Launch KOL Engagement Through Channel & Content Excellence
The pharmaceutical landscape is rapidly transforming, and it has become increasingly crucial for companies to adopt omnichannel marketing strategies while fostering early relationships with KOLs and DOLs. This expert panel discussion aims to delve into current industry trends, share effective strategies, and uncover ground-breaking solutions that can help you optimize omnichannel marketing efforts and cultivate influential KOL alliances to boost your pharmaceutical launches and market presence.
Panel Discussion Format:
The panel discussion will feature a moderator introducing the topic and guiding the conversation among panellists. Each panellist will share their expertise and experiences, followed by a Q&A session where attendees can ask questions and engage with the experts.
Key Talking Points:
- KOL Journey Mapping: How to identify critical touchpoints and create seamless, personalized experiences across channels
- Channel Integration and Consistency: Strategies for ensuring a unified brand presence and messaging across all platforms
- Data-Driven Personalization: Leveraging AI and analytics to tailor content and drive engagement
- KOL Identification and Engagement: Building meaningful relationships with influencers to enhance credibility and reach
- Content Strategy and Co-Creation: Developing valuable, engaging content in collaboration with KOLs
- Compliance and Regulatory Considerations: Navigating the complex landscape while executing impactful campaigns
- Performance Metrics and Measurement: Tracking success, optimizing strategies, and ensuring continuous improvement
Moderator:
Claude Waddington
MD & Principal Consultant Commercial Strategy
The Palindromic
Panelists
Hugo Barbosa
EU Customer Omnichannel Director
Viiv Healthcare
Christian Wöckel
Head of RSV Franchise @Vaccines Germany
Sanofi
Prasant Vijayakumar
Head of Content Strategy and Enablement
Viseven
Thursday 23 May
From "push to pull": Leveraging Digital and Precision Analytics to Engage HCPs More Effectively Across the CX Lifecycle
- Holistic digital transformation strategy for marketing and sales: it's about more than just technology
- Linking business strategy with AI and new technology in commercial: insights into concrete use-cases
- Accompanying the change: Activating a network of change evangelists
- Insights and outlook
Christian Wöckel
Head of RSV Franchise Vaccines Germany
Sanofi
