In the pharmaceutical sector, extensive amount of data around healthcare professionals are collected through various channels (i.e. face-to-face, events, emails, websites, webinars & other engagement data).
The upcoming sessions will center around sharing our UCB journey, emphasizing the integration of AI to optimize the creation of a more tailored and personalized experience for healthcare professionals.
The discussions will look into key success factors and potential pitfalls, drawing insights from our own experiences. Additionally, we will provide insights into the types of AI projects that have proven instrumental in advancing our efforts towards HCP personalization.

Estelle Dierckx

Head of IT Commercial EU & International Markets

UCB