Philippe Kirby is currently the Global Head of Channel Engagement & Activation at MSD International GmBH in Switzerland. He is globally responsible for the design, deployment & evolution of the digital side of MSD's Omni-channel Capabilities (e.g. Marketing Automation, Commercial Portals, Virtual Events…) and the integration of these capabilities with customer facing capabilities to enable Omni-channel Campaigns and Next Best Engagement.

Philippe has been working for MSD for 27 years, mainly in a variety of technology driven roles, with the last 12 years focused on omni-channel commercial capabilities. In the first few years, Philippe was co-leading the design of the EUCAN region's Customer Engagement strategy. As part of that transformation he has led the harmonization of marketing processes and related measures & KPIs, the deployment of standard CRM/CLM capabilities, been actively involved in the revamping and deployment of MSD's customer portals and then integrating these capabilities to enable Omni-channel engagements in 20+ European markets. Then, in the last 7 years, Philippe has moved into a global role focused on the design and implementation of a global Omni-channel blueprint and the deployment of advanced digital customer engagement capabilities, such as Marketing Automation, Customer Data Platforms and Automated Tagging, in MSD’s top 50 markets.

Prior to that Philippe was an international program manager in FMCG businesses at Seagrams Wine & Spirits and Duracell.

Philippe holds a bachelors in Electrical Engineering from the Renton Institute of Technology, WA, USA and a bachelors in Computer Science from the CNAM institute, Angers, France.

On a personal note, Philippe is bilingual in French & English, is a basketball club president & an oenophile, is married & has 3 children and lives in Lucerne, Switzerland.

Philippe Kirby

Global Head of Channel Engagement & Execution

MSD