Philip Vyt
He founded Shyft in 2022, a solo consultancy that guides clients in building an Omnichannel strategy, capability model, and Operating model. But more than anything else, he is helping them get things done and execute Omnichannel campaigns using his ‘Campaign Mindset Framework.’
Later this year, he will launch Growth for Pharma, a video podcast dedicated to cracking the code on Omnichannel. As a trainer, Philip has trained more than 1000 people in BioPharma on Omnichannel practices and is an international speaker at various conferences and webinars.
Philip Vyt
Founder
Shyft
Thursday 23 May
Panel Discussion: Exploring the Synergy Between High-Quality Content, Data, and AI in Omnichannel Marketing
Discover the transformative impact the intersection of content, data, and AI can have on engaging and empowering HCPs.
Learn how to leverage and integrate these elements to deliver personalized customer experiences, enhance brand loyalty, and ultimately elevate HCP engagement.
Join the panel discussion for an insightful exploration of cutting-edge techniques and strategies that promise to redefine the standards of effective omnichannel communication.
Nataliya Andreychuk
Co-Founder & CEO
Viseven
Thursday 23 May
Crack the Code on Omnichannel Execution
Omnichannel is a big topic in our industry, but today it seems that we get stuck in defining what it is, conversations on the latest tech and where we should go.
Thie focus on Strategy, Capability, Process and people is relevant, but we seem to forget that ‘execution’ is one of the biggest hurdles today in every BioPharma. That struggle to execute already happens at a very basic Multichannel level, let alone orchestrating an Omnichannel model.
This panel can bring forward interesting ideas, honest reflections and learnings from the field.
Executing Omnichannel is a key challenge for many organisations, they risk to get stuck in co-creating strategies, building capabilities and wainting for the perfect integration. Well, the best moment to start executing is yesterday, the next best moment is now.
- Why do we struggle with Omnichannel execution
- What is an execution capability
- How do you start executing: stories and learnings
- Scaling execution, is that even possible?
Moderator:
Philip Vyt
Founder
Shyfit
Panelists:
Rick Hollis
Customer and Business Excellence Director
Ipsen
Stammen Alexander
International Brand Director Inflammation RA
Alfasigma
Philippe Kirby
Global Head of Channel Engagement & Execution
MSD
