Morgwn Shaw
Morgwn is an established digital leader with extensive experience in technology, strategy, marketing, branding and communications. He has a deep and genuine passion for all aspects of technology, marketing and communications. His current Digital and Business Transformation and Customer Experience focus has evolved from more than a decade driving digital evolution, adoption and innovation for a range of brands and industries in the UK, Europe, Australia and Asia Pacific. This has ensured his rampant enthusiasm for the latest tech and trends is tempered by a sound, rational understanding of business realities and applied innovation.
Morgwn Shaw
Associate Director, Omnichannel Strategy, Germany Bristol Myers Squibb
Thursday 23 May
The Journey, Not the Destination: Digital Transformation in Pharma
Pharmaceutical is a culturally unique industry with regards to how we solve problems. The idea that 'there is no silver bullet' doesn't apply because making silver bullets is our business model. So when we face non Commercial, Customer, Digital and non-clinical challenges, does the culture and mindset of being 'solution builders' impact our ability to make, let alone see, the paths we must take to evolve into modern businesses?
In this presentation I hope to identify and explore some examples of how and where Pharma needs to change to truly embrace the opportunities and challenges of the world as it is today, and will be in future.
Morgwn Shaw
Associate Director, Omnichannel Strategy, Germany Bristol Myers Squibb
