3rd

PHARMA
OMNICHANNEL
HCP EngagementCONFERENCE

BARCELONA
12-13 May 2025
EARLY BIRD BY 31ST DEC
A
ABOUT THIS EVENT

Omnichannel Excellence: Redefining HCP Engagement Strategies

Join us at the Pharma Omnichannel HCP Engagement Conference in Barcelona on May 12 and 13, hosted by UBIQ Events. This premier event brings together director-level executives from leading pharmaceutical companies to share their expertise and real-world case studies on optimizing omnichannel strategies for healthcare professional (HCP) engagement. The conference will delve into the latest trends, strategies, and challenges in the industry, focusing on key areas such as Artificial Intelligence in Omnichannel Marketing, Strategic Omnichannel Implementation, Emerging Technologies and Trends, and Ethical, Regulatory, and Performance considerations. Together, we'll explore how innovative technologies and strategic approaches are reshaping the pharmaceutical landscape and driving meaningful engagement with HCPs across multiple channels.

Where

Barcelona

When

Monday to TuesdayMay 12 to 13, 2025

Register Now
Pharma professional in the stage  delivering a keynote
Industry Leaders

The Speakers of the Previous Annual

May 2025 will bring a lineup of industry leaders who are at the forefront of omnichannel HCP engagement. Discover the insights and experiences these leaders bring as they share their visions on the future of healthcare communication, the impact of emerging technologies, and strategies for effective omnichannel implementation. Join us to gain valuable knowledge from those shaping the future of HCP engagement. The 2025 Speakers will be announced soon!

Andre Marco, Global Heald of Marketing & AI Excellence at Novartis
Martin Møller

Global  Director, Digital Engagement Strategy, Engagement Analytics & CX

Antonio Velasco CIO at Astrazeneca
Rodolphe  Janssens

Director Commercial Operations

Michael Schorpp, Head of Digital Innovation & AI, Global Regulatory affairs at Boehringer Ingelheim
Estelle  Dierckx

Head of  IT Commercial EU & International Markets

Vladimir Nimec, Director Data & AI at Daiichi-Sankyo
Rick  Hollis

Customer and Business Excellence Director

Jorge Pou, Innovation & Commercial Operations Director at GSK
Florian  Gaeng

Director,  CX & Service Design

Marta Siemaszko, Global Operations Director, Data Privacy Digital and AI at Novartis
Morgwn  Shaw

Associate  Director - Omnichannel Experience, Strategy, Planning & Production

Ronan Kelly, Global Director Product Management AI & Smart Factory at Pfizer
Daniel  Viriato

Head of  Oncology

Christos Varsakelis, Associate Director Artificial Intelligence/Machine Learning at Johnson & Johnson Innovative Medicines
Adil  Khan

Executive  Director and Global Head of Marketing Dermatology, Value Lead Spesolimab

Sebastian Sbirna, Data Governance Lead – Global Data & AI (GDAI) at Novo Nordisk
Jorge  Pérez

Marketing  Director

David Drodge, Group Lead Digital Transformation & BPO #AI #LLLMs at Roche
Maria  Nieves Alvarado

Associate  Director, Omnichannel Marketing Excellence

David Drodge, Group Lead Digital Transformation & BPO #AI #LLLMs at Roche
Mathieu-William  Gilbert

Ex  Vice-President Strategic Projects

David Drodge, Group Lead Digital Transformation & BPO #AI #LLLMs at Roche
Hugo  Barbosa

EU  Costumer Omnichannel Director

David Drodge, Group Lead Digital Transformation & BPO #AI #LLLMs at Roche
Nataliya  Andreychuk

CEO  & Co-founder

David Drodge, Group Lead Digital Transformation & BPO #AI #LLLMs at Roche
Sergio  Cortes Abad

Corporate  Director Digital Business, Operational Excellence & CX

David Drodge, Group Lead Digital Transformation & BPO #AI #LLLMs at Roche
Francesco  Michienzi

Global  Business Operations Strategy Director, Pharma, and President of Relife

David Drodge, Group Lead Digital Transformation & BPO #AI #LLLMs at Roche
David  Schofield

CEO  & Co-founder

Outstanding Content

Key Topics

  • Leveraging AI and Machine Learning for Next-Best-Action Marketing:  How AI can optimize omnichannel campaigns by predicting HCP needs and actions.
  • The Role of Natural Language Processing (NLP) in Enhancing HCP Interactions: Leveraging NLP to analyze and optimize HCP feedback and digital content.

  • AI-Enabled Decision Support Systems for HCPs: How AI assists healthcare professionals in clinical decision-making and improves patient outcomes.

  • Breaking Down Silos: Connecting Digital and In-Person HCP Engagement

  • Navigating Compliance in Omnichannel HCP Engagement: Ensuring HIPAA and GDPR compliance in digital marketing.

  • Ethical Considerations in AI-Driven Engagement: Navigating privacy concerns and data security in omnichannel marketing.

  • The Future of HCP Engagement: Virtual Reality and Augmented Reality Applications: Exploring innovative technologies to enhance interactions.

  • The Role of Virtual Events in Omnichannel Engagement: Best practices for integrating webinars and virtual conferences.

  • Emerging Trends in HCP Preferences for Digital Engagement: Insights from the latest research on how HCPs engage with pharma content.

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