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Spencer Wilcox

Founder, Everybody Eats

Spencer Wilcox is a visionary entrepreneur with a passion for leveraging technology to drive innovation and solve complex problems. With a background in computer science and business administration, Spencer has established himself as a dynamic leader in the tech industry.

Throughout his career, Spencer has demonstrated a knack for identifying emerging trends and transforming them into successful ventures. He co-founded two start-ups, leading them from inception to profitable growth through strategic planning and execution. Spencer partners with Domo to help businesses optimise their marketing spend by identifying the most effective media mix.

Spencer Wilcox

Founder

Everybody Eats

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11:10 - 11:40 AM

Thursday 23 May

How To Measure Omnichannel Marketing ROI

Consumer Goods has long used Marketing Mix Modelling (MMM) to measure ROI of different channels and campaigns.  A disruptive new approach has made it cost-effective for pharma to use MMM to measure ROI by channel, HCP specialty, visit frequency, etc.

Spencer Wilcox

Founder

Everybody Eats

Logo Linkedin