Sergio Cortes Abad
Currently leading AI-Data- Digital strategy for Commercial Operations as Corporate Director in Ferrer International. Promoting Health Disruptive Innovation and new business models among more than 100 Afilliates&Partners.
Contributing to make the most of digital health generating a positive impact on society.
More than 20 years as a prominent entrepreneur, Sergio is an expert in innovation and digital transformation, recognized as one of the foremost voices in the field of Innovation and Digital Transformation.
Additionally, Sergio is an active Business Angel investing in diverse startups.
With a background in Industrial Engineering, He completed the Executive Program for Growing Companies at Stanford University in California and holds a diploma from the Entrepreneurship Center at MIT (Massachusetts Institute of Technology).
Learn from Sergio Cortes Abad, Corporate Director Digital Business, Operational Excellence & Customer Experience at Ferrer, presenting at the 2nd Pharma Omnichannel HCP Engagement Conference on 23 & 24 May 2024.
Friday 24 May
Digital Analytics: Enabling Teams to Understand and not be Threatened by AI Technology in Customer Engagement.
In today's rapidly evolving digital landscape, the integration of AI technology has become inevitable. However, the fear of AI replacing human roles often looms large, hindering its seamless adoption. This talk willunravel this complexity and shed light on strategies to enable teams not only to understand but to embrace AI's potential without apprehension.
Through this discussion, we will explore practical approaches and transformative insights aimed at fostering a harmonious collaboration between human intelligence and AI capabilities. Join this talk on this journey to discover how teams can leverage AI as an invaluable tool rather than view it as a threat in revolutionizing customer engagement experiences.
- Understanding AI's Role: Importance of educating teams about AI's role in customer engagement, highlighting its augmentative nature rather than a replacement for human capabilities.
-Fostering Collaboration: Encouraging collaboration between AI systems and human teams would be a key focus, stressing the synergy that arises when both work in tandem to enhance customer experiences.
-Building Trust and Confidence: The talk underscored strategies to build trust and confidence among teams regarding AI, illustrating how transparency and open communication are vital in this process.
-Continuous Learning and Adaptation: Continuous learning and adaptation, emphasizing that teams should evolve alongside AI technology to leverage its full potential in customer engagement.
Sergio Cortes
Corporate Director Digital Business, Operational Excellence & Customer Experience
Ferrer
