With over 15 years of experience in the pharmaceutical industry, Maria Nieves
Alvarado Avila has made significant contributions to business strategic planning,
including both mature and new product launches. She has also successfully led
complex digital transformation projects and pioneered innovative implementations
at local and regional levels. Maria's passion and commitment to innovation, as well
as her high focus on customers (both internal and external), have not only inspired
marketing, medical, and commercial teams but have also facilitated a positive
change toward embracing new digital technologies within the organization.

Throughout her career, Maria has held key positions at leading pharmaceutical
companies such as GlaxoSmithKline, Mead Johnson Nutrition, Reckitt, Recordati,
and Astellas Pharma, where she currently holds the role of Associate Director of
Omnichannel Marketing Excellence. In this role, she provides strategic leadership
guiding the development of training programs that empower marketing teams,
drive commercial growth, and foster cross-functional collaboration.

Maria Nieves Alvarado

Associate Director, Omnichannel Marketing Excellence

Astellas