Jorge Pérez
15+ years’ experience in several industries across different countries leading and developing high performing teams in Marketing, Sales, and Innovation to identify opportunities and achieve them.
M. Eng. by Universidad de Zaragoza and IESE MBA, with Academic Stays at TU München, MIT Sloan and HBS. Jorge studied, and worked in Spanish-, German and English speaking environments.
His goal is to help people and organizations to grow by learning, connecting, exploring new solutions and leading transformation for unleashing our full potential and generating a positive impact around us.
Jorge Pérez
Marketing Director
Daiichi-Sankyo
Thursday 23 May
Customer Centricity: From Marketing and Sales to Customers
Differentiation in Pharma is becoming increasingly more complexed. Traditional ways of working are changing and digitalization is gaining relevance as a key player in commercial strategies. However, many structures keep the same and there is not a clear consensus on how this evolution will look like in the future.
This new environment is pushing us towards rethinking our commercial approaches by understanding HCPs beyond what we already know, getting Marketing & Sales teams working around what really moves our Customers while providing value by every single interaction, maximizing all know-how with the help of digitalization and the use of new technologies.
We are living a crucial moment in our industry that will define the success of tomorrow: the ones who are able to make this evolution a fact and get it embedded in their commercial approaches and DNA will ensure a significantly competitive advantage.
- HCPs beyond Pharma's traditional Customer Segmentation
- Understanding Customer's True Needs
- Marketing & Sales, just One Voice around our Customers
- Getting the most of our people working on the field
- New commercial approaches for maximizing Customer Engagement
Jorge Pérez
Marketing Director
Daiichi-Sankyo
